Jordan Soto is a seasoned media professional and content marketing leader with nearly a decade of experience across radio, TV, and digital media. Currently, Jordan is the Director of Content Marketing at Newton Vision Co., a prominent company in the vision technology industry. In this role, Jordan excels in building and executing comprehensive content strategies that guide customers through every stage of their journey, from initial awareness to final advocacy.
As Director of Content Marketing, Jordan is responsible for crafting a content framework that aligns with Newton Vision Co.’s brand voice and goals. By partnering with cross-functional teams, Jordan ensures that the content speaks directly to target personas, supporting product marketing, campaign management, and brand awareness initiatives. Jordan's SEO-first approach to content creation maximizes digital discoverability and impact, driving engagement across all channels.
